Appointed by Mercedes-Benz Malaysia on 16 August 2004 as its third authorized dealer in the Klang Valley, and the 13th in the country for Mercedes-Benz vehicles, Hap Seng Star Sdn Bhd, a subsidiary of Hap Seng Auto Sdn Bhd, is an authorized dealer of Mercedes-Benz and Smart vehicles in the Klang Valley.
In April 2010, Hap Seng Star Sdn Bhd took over Hap Seng Auto Sdn Bhd's role as the sole authorized dealer of Mercedes-Benz and Mitsubishi FUSO in East Malaysia. Mercedes-Benz is currently represented with six Autohaus showrooms in Klang Valley, Kota Kinabalu and Kuching.
As part of its commitment to developing the Mercedes-Benz luxury automobile market, Hap Seng Star operates the signature Mercedes-Benz Autohaus (German for "House of Automobiles") in one of Kuala Lumpur´s most prized locations at the corner lot along the intersection of Jalan Sultan Ismail and Jalan P Ramlee. The Autohaus in Kuala Lumpur is fashioned after the Mercedes-Benz Autohaus in Germany and is an ultra-modern showroom with state-of-the-art facilities that reflect the brand´s passion for quality, innovation and fascination. This landmark building won the FIABCI Malaysia Property Award in the Specialized Project Category in 2008.
Hap Seng Star has another state-of-the-art Autohaus located in Bandar Kinrara, Puchong that was opened in July 2006. This 2S service centre houses a showroom for certified pre-owned Mercedes Benz passenger cars (under “Proven Exclusivity”) and a comprehensive after-sales facility, with a total built-up area of over 59,000 sq ft, 150 external park bays and up to 55 general work bays. In addition to the Mercedes-Benz and Smart brand of vehicles, this service centre is able to service the exclusive Maybach luxury brand of vehicles. This building won the FIABCI Malaysia Property Awards for Industrial Development in 2008 and also won a PAM 2009 Award for Industrial Building.
In line with its corporate philosophy of Passion for Excellence, Hap Seng Star embraces the Mercedes-Benz underlying attitude of "enduring passion". Our guiding principles of operation include our commitment to: